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pulse

Mozaro Staff

6/5/2017

ABM: Only use it if you want to win!

in Pulse Account Based Marketing drives customer acquisition

We are starting to hear ABM, or Account-based Marketing, more frequently these days.  The article covers the divide between how traditional sales works and the ideal goals of the marketing organization.   In other words, Sales is looking for the proverbial needle in a haystack.   Whereas, if Marketing had their way, there would be personal conversations with every prospective customer.    But, to Sales, that probably sounds unrealistic ...

pulse

Mozaro Staff

4/7/2017

Should I Stay or Should I Go?

in Pulse Protect your existing Ektron Investment

When CMS software vendors sell their products, the project is typically accompanied by a website redesign. And, when you are having conversations with website firms that can help you better understand and implement your options, the first step should be an evaluation of your existing technology investments and how they align with your project goals.

pulse

Mozaro Staff

1/4/2017

Be agile to be successful with agile

in Pulse quality development begins here

Agile is the project methodology du jour and while agile has many well documented advantages over its predecessor waterfall, there are a few potholes you can fall into that can slow you down. Here are some tips to help you sprint your way to agile success.